BPRO by Bridgestone
BPRO is a powerful digital tool developed by Bridgestone to streamline and enhance the efficiency of its sales teams and partners. The app provides real-time access to essential resources such as a product finder, mileage estimators, technical databooks, and a tire damage library. With features that facilitate instant communication, data sharing, and sales performance evaluations, BPRO ensures that users are equipped with the latest market intelligence and product information, enabling them to deliver consistent results and maintain alignment with Bridgestone’s global strategy.
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Problem Statement
The sales process at Bridgestone faced several challenges, including the high complexity of product information, inefficiency in communication between teams, and inconsistent visibility of crucial market data. These issues were exacerbated by the large scale of operations, with 52 countries, over 58 partners, and 350+ sales personnel. Bridgestone needed a solution that would streamline communication, improve data accuracy, and enhance the sales team’s ability to manage complex product portfolios efficiently.
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Solution
BPRO is a digital application designed to empower Bridgestone’s sales teams and partners by providing real-time access to essential tools and knowledge. The app simplifies the sales process with features like a product finder, a tire damage library, news broadcasts, mileage estimators, and technical databooks. It offers instant access to the latest product portfolio, market intelligence, and brand assets, ensuring alignment between Bridgestone’s strategic goals and partners' market activities.
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Competitive Analysis
Competitors in the tire industry, such as Michelin and Goodyear, have also introduced digital tools for managing sales and product information. However, BPRO distinguishes itself by integrating a wide range of features tailored specifically to Bridgestone’s diverse product line and complex business cycles.
Its comprehensive suite of tools—such as real-time sales team assessments, direct communication channels, and market intelligence—offers a more robust and user-friendly solution compared to competitor apps, which often focus on narrower functionalities.
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Result
The launch of BPRO resulted in significant improvements across key areas of Bridgestone’s sales operations. It streamlined communication, reduced evaluation times from 4 hours per month to just 10 minutes, and enhanced data accuracy across all partners and regions. The app empowered sales teams with immediate access to market intelligence and product data, leading to over 120 uploads and data shares from partners in just Q2.
The successful deployment of BPRO across 52 countries with over 350 sales personnel demonstrated its effectiveness in improving sales team capabilities and fostering closer alignment with Bridgestone’s strategic objectives.